About Me

Innovation Driven Professional, Gabriela Lembo Affonseca (Gabi Lembo) is a Brazilian graphic designer, art director, and UX designer, living and working in New York City, and also a sports enthusiast — a Crossfit and Olympic weightlifting athlete.

Creative and insightful, with a user-centered design approach, her work holistically tackles graphic design, product design, and branding challenges integrating storytelling throughout all phases of a project (from user research to execution). 

Gabriela continually challenges herself to do things outside her area of expertise, with the belief that being a good designer requires keeping an eye out for patterns and trends, exploring the interconnections across multidisciplinary ecosystems. This proactive attitude leads to unexpected insights and allows her to anticipate what's coming around the corner.